About Branch's Soft Serve Ice Cream! Grand Opening! Date: April 9, 2021 Time: 12 PM  Location: Downtown Harrisonburg, VA next to Jack Brown's  It's the little Orange Ice Cream Truck in the parking lot.  You can't miss it!  See ya there!  Branch's Soft Serve Ice Cream is a mobile ice cream truck specializing in premium custom ice cream desserts not sold at other ice cream shops. We use high-quality ingredients taking trend-worthy frozen desserts to the next level of flavor. Discover what you been craving by awakening your taste buds to real ice cream perfection!